The Toy Story Automoblox Brand Expansion
Project Brief:
Hasbro has acquired the Automoblox franchise and aims to elevate the brand by integrating popular licensed properties. The goal of this project was to work as a group to develop a strategic expansion model similar to LEGO’s licensed sets, ensuring that Automoblox retains its unique brand identity while incorporating thematic elements from high-profile intellectual properties.
This was a group project with two of my fellow classmates. After brainstorming, I was tasked with creating an Automoblox car centered around Buzz Lightyear.
My team and I developed sketch page after sketch page of ideation and brainstorming to develop the best, most inspired concepts. The below pages show the evolution of an Automoblox car transformed into a Toy Story inspired Automoblox brand.
Additional element that I created was an alien rover based on the aliens seen in Toy Story.
